Creative Concept

Good Compliments Know No Gender

Design, Trends, Images

You Smell Nice is a unisex fragrance aimed at men, women, and everyone in between.

Working on fictional projects is a playful way for us to work with current trends and themes that move us into more experimental designs.

You Smell Nice explores the unisex fragrance format – but takes it a step further. Whether she/her, he/him, or they/them, the perfume is aimed at all people – regardless of whether they identify as women, men, or don’t even fit into binary gender roles in the first place. Thus, the fragrance is a direct translation of modern, social changes into a product and packaging design.

It is one of the most beautiful compliments you can get and a completely gender-neutral one: You Smell Nice. The bottle design is sleek and modern, leaving room for everyone to find themselves in it.

The bottle made of recycled glass represents directness and transparency – leaving no room for kitsch and cliché despite the compliment. Air pockets and color streaks occur naturally in the recycled material, and are part of the sustainable design on the whole.

 Thus, no two bottles are alike – making each bottle of perfume as unique as the people who wear it.

Related cases


dm-drogerie markt



You Smell Nice

Creative Concept

No Planet B

dm-drogerie markt

Full of Good

Creative Concept

essence Double Trouble





dm-drogerie markt


Creative Concept

Betsey Johnson Eau de Parfum

Betsey Johnson

Get in Touch

Our 25 years of expertise are just a phone call away.