Can luxury look scientific and natural at the same time? Reduced and at the same time approachable? Yes, NA2Calm can.
The fictional packaging concept for NA2Calm is our design vision of luxury care in a clinical context: reduced to just the essentials, the design suggests efficiency and concentration of active ingredients. Because the new luxury is the opposite of overabundance.
With NA2Calm, everything is dynamically flowing: from the organic form-finding of the jar and the oval box to the teardrop-shaped jar closure – the visual eye-catcher. The Pantone trend color Very Perry, a strong lilac shade with a mood-lifting and calming effect, is associated with positive feelings and creativity – just like the design itself.