GOOD STUFF Cereals is a passion project and creative concept that we developed in response to these changing shopping behaviors during the pandemic.

As people found themselves working from home and craving “comfort food” during the first COVID year, cereal sales in the U.S. increased 9%. Inspired by this trend insight, we contributed our own design on the theme. GOOD STUFF is our interpretation of “pandemic packaging”: lightheartedness in a box.

GOOD STUFF uses its packaging as an advertising space for optimism and lightness when you need it most. To do this, the cereals bring together the trend of ’90s aesthetics with visual references to video games, comics, and sticker albums with the conceptual design approach of “the power of packaging.”