Tart and Handy
Our packaging design for the relaunch of Warsteiner Herb and its six-pack had to be authentic, natural, and yet eye-catching. And, of course, make people want to drink beer.
After the relaunch of the “classic beer range,” long-term customer Warsteiner commissioned us to give the Warsteiner Herb and six-packs a new look. Our challenge: to design something that honored the cold-hopped, natural brew and bring some fresh air to the shelves.
Working closely with Warsteiner, we came up with a design language that goes full throttle for flavor – while still respecting the very traditional looks of the beer segment.
Tone on tone: the different shades of green in the bottle, label color, and hops create a visual haven of calm and give the cold-pressed Warsteiner Herb a grounded look and feel. The dominant, deep green tones stand for genuine closeness to nature and put the hops in the spotlight.