Homage to the Caribbean
For the relaunch of Escape, the home of rum—the Caribbean—served as the source of inspiration.
The design for Escape was heavily inspired by the bar scene, where tradition and innovation are shaken and stirred together, creating a nice contrast.
The result is a design that takes you on a visual trip to the Caribbean.
One story, two characters. Pops of blue and red in the background, and a variety of tropical flowers and birds create a striking pair of bottles of white and brown rum. Golden details in combination with the floral patterns are reminiscent of urban Art Deco-style bars.
While the bold botanical colors bring liveliness and energy to the design, a more classic style of typography pays homage to the tradition of rum brands and provides an exciting counterpoint.