Alice in Hop-Wonderland
We wanted to give Warsteiner customers a taste of escapism during the pandemic. So we created a bold, unique packaging design for their beer liqueur that puts their customers in a good mood and their love of hops at the forefront.
Warsteiner’s brief for the beer liqueur’s new look? It had to speak to the souls of many. The design needed to spread joy, pick you up, and take you to another world.
While gastronomy was shut down, Warsteiner took the time to make their beer liqueur beautiful with us – and crafted a very personal story for it.
The design is an imaginative cross between Alice in Wonderland and Charlie and the Chocolate Factory. As a kind of “Holy Grail,” the hops are the central element of the design and radiate in all directions. Its essence is pressed out of it in a machine. The resulting liqueur is traditionally drunk with a cream topping, pictured here with the classic Warsteiner tulip.
Red Dot Award Brands & Communication Design 2021.